Exterior photo of Smathers Library (formerly Library East) at the University of Florida, photo from the University of Florida Digital Collections

Fall 2005: ENC 1102: Argument & Persuasion: Invoking the Professional Voice

Editorial Analysis

For the Editorial Assignment you will make an evaluative claim based on the Steps in Writing an Evaluation Argument in Penguin 166-167. You can choose to evaluate anything you want as long you choose a stance that might provoke some disagreement. Successful topics might include (but are not limited to):

Write your evaluative argument in the form of an editorial for a “popular” medium, such as a magazine or newspaper. (You don't need to choose a particular one.) In other words, assume that you're writing for a general audience, and use an appropriate writing “voice.”

You'll need to establish the criteria on which you base your judgement. Do you base your judgement on aesthetic, practical, or moral criteria? Also, make sure that you make a realistic argument, and confine the scope of your argument. In other words, you'll find it easier to argue that your favorite restaurant is best in town than that it's best in the world. If you argue that something is bad or unsuccessful, be sure to suggest something that fulfills your criteria better.

What's at stake in your topic? That is, is there any reason why your readers should care? In this regard, make sure you take into account the oppositional point of view. On what points or basis might people disagree with you? You should address these points in your essay.

You should write no less than 1 page (approx. 250-300 words), double-spaced, Times New Roman font (12 pt.), with 1” margins. Make sure you include your name on your first page. [RECOMMENDED: Use MLA formatting guidelines –.]

Your work will be evaluated on argumentation (originality, depth of critical thought), organization, evidence, and grammar/mechanics.


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